In partnership with local publishers overseas, we produce content that utilizes the skills of local writers to discover the strong points and charms of Japanese tourism and culture. This content takes into consideration the behavioral patterns of foreigners visiting Japan, and is distributed through channels that are easily accessible to them. We also develop proposals and collaborate on projects with overseas TV programs, websites, events producers, and more.
We pride ourselves on our expertise in producing PR videos that show off the diverse charms of Japan through storytelling that resonates with foreigners, along with our smart production process (from pre-production, through the shoot, to post-production).
These solutions are centered on foreign residents with a love for Japan, utilizing them as a resource via methods such as surveys, monitored experiences, courses, seminars, and information dissemination using reviews and social media.
Review marketing conducted by ordinary foreign residents (especially countries with a high number of visitors in Japan, like Korea and China), in particular, has become increasingly popular as a powerful and effective strategy for forecasting inbound domestic demand in 2023.
In a world where social media is a constant, consumer-targeted campaigns work as promotions that spread from user to user through word of mouth. Our promotions leverage the prestige and impact of influencers, or "key opinion leaders" (KOLs), utilizing their influence for promotions and advertising.
Under the name Japankuru, we produce content "through the eyes of foreign visitors," utilizing the real experiences of foreigners who live locally and travel across the country to create content showing off Japan at its best. Through the various Japankuru channels, we distribute this content to the world in multiple languages.
(Currently operating in 5 written languages: Korean, English, Simplified Chinese, Traditional Chinese, and Thai)
We represent clients at international travel fairs held around the world several times a year, handling everything from securing local interpreters and printing services to ensuring the readiness of promotional materials. We also design attention-grabbing booths, paying close attention to concept and design, which has led to our winning numerous awards for booth design.
We make it a mission to understand the preferences and cultural backgrounds of foreign tourists, and help clients find strategies for providing attractive tourism services tailored to these insights. We also familiarize ourselves with marketing strategies and success stories from other parts of the world, focusing on the latest trends and effective strategies, to help inform clients. Global Daily offers language support and communication strategies, and we share an international perspective, offering methods to enhance competitiveness in the market for inbound tourists visiting Japan.